Increase productivity & Efficiency  
Improve staff wellbeing 


Fox Robotics is dedicated to understanding the challenges and operations of soft fruit farms.

Fox Robotics has developed a logistics Autonomous Mobile Robot (AMR) specialised for agriculture, with a primary focus on soft fruit. Hugo RT TM (Rough Terrain) robot has been designed to safely assist human pickers in the field. Supporting farmers and managers all-year-round in season and out of season operations. Hugo RT TM is a durable, efficient, and sustainable robot, that transports picked produce anywhere on the farm. 

Hugo RT TM  can be used in fields and polytunnels in all weather conditions. The robot utilises AI to find the most efficient way to transport the produce.

Our complete solution maximises picker productivity.


How it works

Hugo RT TM is ready to serve pickers and farmers in their day-to-day tasks by improving overall productivity and efficiency. Hugo’s primary focus is to automate transportation on farms by autonomously delivering empty trays to pickers, weighing, and collecting the picked produce from them and transporting it to the designated collection point. Hugo RT TM is able to identify the exact locations of pickers and collection points by using our HOLA hubs.


Fox Robotics has created a web application to keep track of the produce collected. Hugo RT TM will work alongside the web application for a seamless and efficient transition from paper to automatic data collection. In addition, the web application gives farmers real-time insight into what is happening on the farm in terms of labour productivity and robot status. This application can be integrated with existing systems through API’s.

data capture

Hugo RT TM  has also been designed to collect data in real-time from each picker, row, and field. As the picker loads the produce, the weight is recorded and shared with the cloud. This data is captured every time for each individual picker.

Easy set up

Fox Robotics’ technology (Hugo RT TM , web application and HOLA Hubs) have been engineered for easy set up and implementation. No changes are required to the farm infrastructure.


“In many food scenarios around the world harvest labour is rapidly becoming the limiting factor too  effective production and supplying a growing market. I can only see this as an increasing pressure point in the future and the demand for robotics such as Fox Robotics offers being a precondition to planting future crops. As such I would highly recommend the team at Fox Robotics solve production of fresh produce with reduced requirement for mass manual labour.”


Henry Acevedo

Founder, CTO & CEO

Founder, Computer scientist, Cybersecurity advocate, and robot enthusiast. More than 20 years of experience in Software development, Cybersecurity, automation, and robotics. Henry has led multiple international organisations across a variety of industries (Pharmaceuticals, R&D identity management, Telecommunications, consultancy, and robotics.) 

Christian Gordon-pullar

Executive Chairman

Experienced General Counsel, Board Advisor and Intellectual Property (IP) specialist and intellectual asset manager with more than 25 years’ experience, recognised as one of the top 300 global IP specialists by IAM


FCMA Financial Director

Rob has over 30 years of experience as a FD and senior finance roles. He has a track record in growing businesses, reducing risks and delivering successful exists. Rob also has C level experience in Agriculture.

Dominic Keen

Board of Directors 

Dominic is a Fox Robotics mentor, founder of Britbots (robotics investment fund), successful entrepreneur, robotics, software, and business strategist.

PAUL soanes

Board of Directors 

Paul co-founded Worth Capital in 2015. Worth is a VC backing early stage UK businesses within the SEIS & EIS tax advantaged investing space.


Business Development Manager

Alejandra has experience in International business, sales, lead development, customer relationship and successful experience in fund raising. 

Alejandra is passionate about business strategies, mergers and acquisitions 


Senior Robotics Engineer

Computer science Ph.D from the University of Lincoln. Jaycee is a robotics engineer with a passion for being on the leading edge where electronics and software meet. To him, there’s nothing quite as satisfying as seeing a robot perform a task exactly as it was coded to do.


Robotics Software Engineer

Barney is a Particle Physicist Postdoctoral Researcher, who is awaiting his PhD viva. His work has focused primarily the Neutrino Physics sector, specifically, in large-scale LAr Neutrino detector hardware R&D, including data collection and big data analysis.

Scott Duncan

Robotics Software Engineer

Computer Science graduate from Glasgow University. Scott has a background in virtual reality and heat sensor deflection systems. Passionate about robotics and the environment. 

Madhuri Patil

Artificial Intelligence Engineer

Madhuri is a highly passionate software engineer captivated to work in artificial Intelligence and Robotics. She has a strong background in AI and machine learning alongside her prowess in electronics and robotics engineering. She has worked on projects such as Scientific Research Paper Summarisation using NLP, Robotic path planning using ROS and image classification and super resolution tasks with Computer vision and deep learning.


Software Engineer

Youssouf is a master’s student at Middlesex University. He is experienced in web development and is working on the implementation of the user interfaces for the robotics systems.



Sandra has experience in CAD design for Architecture and Engineering. Sandra has worked in Ericsson and Architecture companies across South America. Sandra also worked at a small start up that provided primary school children with robotics education.


Farmer & Advisor 

Lutton Farm is a family run soft fruit farm growing over 70ha of strawberries, raspberries and blueberries. 

Stephen Long has been growing soft fruit for over 50 years. 

Lutton Farm is recognized as the blueberry leader in the UK and has introduced and led many innovations.

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